Meet the Story Behind the Pigments: Li Pigments & the Women Revolutionizing PMU
Ever wonder who’s behind the pigments you trust with every brow, lip, and eyeliner procedure? Let’s talk about Li Pigments—one of the most respected names in the permanent makeup industry. Founded in 1992 and still family-run today, Li Pigments has set the bar high when it comes to pigment quality, safety, and performance.
And in case you didn’t know—Li stands for Lasting Impressions. How perfect is that?
A Legacy of Color: The Birth of Li Pigments
This story starts with Darlene Story, a powerhouse and true pioneer. Her journey in pigment manufacturing began in the early ’90s, fueled by an obsession with clean ingredients and true-to-color results. In 1998, she launched the Aqua® and Velvet® lines—two pigment collections that are still among the most trusted in PMU to this day.
Her mission? Simple: to develop pigments that are stable, consistent, and safe, while delivering smooth application and beautiful healed results. And that mission continues every single day.
A Mother-Daughter Team Pushing PMU Forward
But Darlene didn’t do it alone. Her daughter, Mytia Story, grew up in the lab—literally. From helping out after school to eventually becoming the Vice President and Senior Chemist at Li Pigments, Mytia brought her science degrees (Chemistry + Biology) to the table and never looked back.
Together, Darlene and Mytia blend science and artistry to deliver what PMU artists truly need: reliable pigments that heal true, last long, and work on all skin types.
Meet the Queen Behind the Scenes: Darlene Story 👑
With over three decades in pigment formulation, Darlene has earned her legendary status. Her unique eye for color, business sense, and dedication to clean ingredients set the tone for everything Li Pigments does.
She personally formed a team of expert chemists and guided them to create what would become the original Li formulations. From day one, her goal was to produce pigments that artists could trust—with purity, safety, and performance baked into every batch.
✨ Her pigments don’t just work—they leave a Lasting Impression.
The Science Behind the Shade: Mytia Story 🔬
After studying biology at Wesleyan University, she chose to focus her career on pigment science—specifically the biochemical makeup and breakdown of pigments used in PMU.
She’s now spent over 10 years in deep pigment research, working to bridge the gap between chemistry and cosmetics. Her goal? To make permanent makeup safer, smarter, and more consistent—no matter the client or canvas.
Thanks to Mytia, Li Pigments continues to be one of the most innovative, reliable, and science-forward pigment companies in the industry.
Why PMU Artists Trust Li Pigments
🩷 Decades of experience in PMU pigment formulation
🩷 Scientifically-backed ingredients tested for safety and longevity
🩷 Aqua® and Velvet®: industry-leading pigment lines loved by artists worldwide
🩷 Family-owned and run with passion and purpose
🩷 Commitment to quality that never compromises on performance
Looking to stock up? Shop Li Pigments here.
FAQ: Li Pigments Edition
Q: What’s the difference between Aqua® and Velvet® pigments?
A: Aqua® pigments are water-based with a thinner consistency—great for soft shading and all skill levels. Velvet® has a creamier texture and is highly concentrated, making it ideal for experienced artists who want bold, rich results.
Q: Are Li Pigments safe for all skin types?
A: Yes. Li Pigments undergo rigorous testing and are formulated for a wide range of skin tones and types. Always perform a proper skin assessment, of course.
Q: Are Li Pigments good for healed results?
A: Absolutely. They’re known for their stable, fade-resistant formulas that heal true-to-color with proper technique.
Q: Where can I learn more about pigment selection and healed results?
A: Check out our Color Theory Course or watch the Tatter-A-Fact podcast with Teryn Darling for in-depth education.
Let’s be real—without women like Darlene and Mytia Story, our industry wouldn’t be what it is today. Their innovation, heart, and obsession with perfection is in every drop of pigment. And that’s what makes Li Pigments the go-to for PMU pros around the globe.